2. Do not include a return address
Most people will open a letter if they don't know who it’s from

3. Add a sticker or stamp on the back seal
This will add a personal touch and can give the idea of an announcement from a friend

4. Include a post-it note on the material inside the envelope
ex - Thought You Might Be Interested In This! (They will most likely take a look at the material to see if it’s from someone they know)

5. Include your Business Card

POSTCARDS

1. Design Matters
Spend the time and money to create an eye catching mailer. It can make or brake your campaign

2. Include a Discount
Offer a monetary discount like $15 off to entice the potential customer. This strategy usually works better than offering a percentage off. Use the word "FREE" every chance you get, this is the most important word in advertising

3. Make Them Feel Special
Offer an exclusive promotion to make your prospective customer feel like they will acquire something only a select few can have

4. Keep It Simple
Simplicity is the key! The easier it is for the customer to make a choice the more likely they will act. Focus on your promotion and leave the little stuff out

5. Sell Your Product First
Put the main focus on the product or service you are selling and back it up with your exclusive offer.